The New York Times will never read a POD book! Wait, strike that.

As hard as it may be to fathom, the stars have aligned and the New York Times gives a heads-up to a POD title (via iUniverse) in their Sunday paper in the Books section.

Check it out--and be careful of the lightning.

Congrats to Champ Clark and his book, SHUFFLING TO IGNOMINY.

The next issue at hand is for all those folks who fantasize about such publicity (whether POD or traditional) in the New York Times. Does it help a book to sell? Or is it really all about distribution? Who knows. Clark's book is currently ranked 476,903 on Amazon. The similar title/book by Mel Watkins (published by Pantheon) is currently ranked 6,569.

Note: Though the covers are quite similar (and both good quality) Clark's book was published first, by four weeks.