Thursday, April 13, 2006

The cost of doing business (relatively)

You should check out this article in BusinessWeek about folks writing books to help the bottom line of their businesses. It's a bit off topic, but it has some interesting numbers at the bottom. (And keep in mind that business books tend to find an audience more readily than fiction.)

Granted, everything discussed here (like, you're much happier if you have an agent and a publicist) falls into the "lessons learned" category, but it never hurts to hear it again. And again.

From the article:
"Our survey showed that 51% of authors invested personal funds in marketing their books. The amount they invested ranged from $1,000 to $150,000. The median amount was $4,500."

On a more fun and uplifting note, check out Susan Henderson's blog this morn. She has a great mini-interview with author Bonnie Glover about her road to publication.