The cost of doing business (relatively)
Granted, everything discussed here (like, you're much happier if you have an agent and a publicist) falls into the "lessons learned" category, but it never hurts to hear it again. And again.
From the article:
"Our survey showed that 51% of authors invested personal funds in marketing their books. The amount they invested ranged from $1,000 to $150,000. The median amount was $4,500."
On a more fun and uplifting note, check out Susan Henderson's blog this morn. She has a great mini-interview with author Bonnie Glover about her road to publication.